how to: present your website to client

anh’s note from reading How to Present Design to Clients (7 Steps) by Design Force:

Step 1: Use a Strong Presentation Design

• Presentation Template: Utilize a well-designed presentation template to showcase your work professionally and efficiently.
• Personalization: Customize the template with client’s brand colors, logo, and your own contact information for a personalized touch.
• Attention to Detail: Ensure every slide reflects professionalism by paying attention to details like layout, typography, and branding consistency.

Step 2: Revisit the Brief

• Initial Brief Recap: Start the presentation by revisiting the initial project brief to demonstrate your understanding and alignment with client goals.
• Focus on Problem-solving: Present your work within the context of solving client’s problems or meeting their objectives to maintain their engagement.
• Include Key Details: Highlight client’s goals, design objectives, and required deliverables to provide clarity and direction throughout the presentation.

Step 3: Explain the Research

• Share Insights: Provide brief insights from your research process to help clients understand the rationale behind your design decisions.
• Simple Data Visualization: Use data visualization techniques to present key findings such as customer demographics, competitor analysis, and mood boards.
• Build Excitement: Keep the research section concise and engaging to maintain client interest and build anticipation for the design concepts.

Step 4: Document the Process

• Showcase Decision-making: Document the design process by explaining the reasoning behind color palettes, font choices, and other creative decisions.
• Address Queries: Anticipate client queries by illustrating how design elements align with the initial brief and overall project goals.
• Demonstrate Strategy: Help clients understand the strategic thinking behind your design approach to build confidence in your expertise.

Step 5: Showcase the Final Options

• Limit Choices: Present no more than three final design options to prevent overwhelming the client and maintain focus on key concepts.
• Ensure Continuity: Ensure that final design options flow seamlessly from the initial brief and research findings to maintain consistency and coherence.
• Guide Decision-making: Guide clients through the final options, highlighting strengths and key differences to facilitate decision-making.

Step 6: Bring Your Designs to Life

• Use Mockups: Use mockups to visualize how designs will appear in real-life scenarios, such as social media graphics on a phone or packaging on a product.
• Create Memorable Experience: Demonstrate the impact of designs by showcasing them in relevant contexts, enhancing client understanding and engagement.
• Facilitate Evaluation: Encourage clients to evaluate designs based on their practical application, ensuring alignment with their vision and goals.

Step 7: Listen to Feedback

• Invite Collaboration: Invite client feedback throughout the presentation process, fostering a collaborative environment and demonstrating openness to suggestions.
• Respond Professionally: Acknowledge client feedback with confidence and professionalism, offering insights and solutions to address their concerns.
• Maintain Client Focus: Keep the client’s needs and objectives at the forefront of discussions, prioritizing their satisfaction and project success.