{"id":220,"date":"2024-02-22T22:50:06","date_gmt":"2024-02-22T22:50:06","guid":{"rendered":"https:\/\/croakthecode.tcu.edu\/nguyen\/?p=220"},"modified":"2024-05-06T02:53:17","modified_gmt":"2024-05-06T02:53:17","slug":"business-in-web-design-huge","status":"publish","type":"post","link":"https:\/\/croakthecode.tcu.edu\/nguyen\/2024\/02\/22\/business-in-web-design-huge\/","title":{"rendered":"business in web design: huge"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">One of Milton Glaser&#8217;s most well-known work is a poster with a headline of &#8220;Art is whatever&#8221;. The reason I use my drawing talent to pursue graphic design is because I don&#8217;t get art (I later found out at TCU that art indeed doesn&#8217;t have a specific purpose). Yet, graphic design is different, which is clearly defined as &#8220;commercial art&#8221;. The further I got into my study, the more I realized that: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">In order to be a good designer, half of your brain is understanding the business, and the other is your creative design talent.<strong> <\/strong><\/p>\n<cite>anh&#8217;s note<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Balancing business and design is truly a master in work. That is why I created this series &#8220;business in web design&#8221;, to help us all appreciate the good work and learn a thing or two about the design business. I can&#8217;t think of anything more perfect than this fusion of dynamic: collective of people doing what they genuinely love, impressively and professionally.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded is-style-rounded--1\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"522\" src=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/meme-biz-dog.jpg\" alt=\"\" class=\"wp-image-240\" srcset=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/meme-biz-dog.jpg 756w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/meme-biz-dog-300x207.jpg 300w\" sizes=\"auto, (max-width: 756px) 100vw, 756px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.hugeinc.com\/\">Huge<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Huge is a large digital web agency headquartered in Brooklyn and has many satellite offices worldwide. <\/p>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary> Background Info<\/summary>\n<p class=\"wp-block-paragraph\" id=\"9161\"><strong>Creative agency size:<\/strong>&nbsp;1200+ people<br><strong>Key clients:<\/strong>&nbsp;Google, Spotify, Hublot, Zelle, Shipt, Nike<br><strong>Notable web design project:&nbsp;<\/strong><a href=\"https:\/\/hugeinc.com\/work\/verizon-blockchain\" rel=\"noreferrer noopener\" target=\"_blank\">Verizon Blockchain<\/a><br><strong>Starting budget:&nbsp;<\/strong>$500k+<br><strong>Hourly rate:&nbsp;<\/strong>$350\/hr<br><strong>Industries:&nbsp;<\/strong>Food &amp; Beverage, Technology, Crypto &amp; Web3, E-commerce &amp; Fashion tech, Electronics, Startups &amp; VC, Telecommunications<strong><br>Based in:&nbsp;<\/strong>Brooklyn, NY<strong><br>Portfolio:&nbsp;<\/strong><a href=\"https:\/\/www.hugeinc.com\/work\/\" rel=\"noreferrer noopener\" target=\"_blank\">https:\/\/www.hugeinc.com\/work\/<\/a><strong><br>Social Networks:&nbsp;<\/strong><a href=\"https:\/\/www.linkedin.com\/company\/huge_1\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>,&nbsp;<a href=\"https:\/\/twitter.com\/hugeinc\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>,&nbsp;<a href=\"https:\/\/www.instagram.com\/hugeinc\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a><\/p>\n<\/details>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"523\" src=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-15.45.00.png\" alt=\"\" class=\"wp-image-241\" srcset=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-15.45.00.png 1000w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-15.45.00-300x157.png 300w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-15.45.00-768x402.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">their vision<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Huge focused on combining <strong>design and technology<\/strong>. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;We create products and experiences that grow ambitious brands.&#8221;<\/p>\n<cite>Huge, 2024<\/cite><\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Their mission is to transform brands by building best-in-class unified brand experiences to foster meaningful <strong>relationships with users<\/strong>. <\/li>\n\n\n\n<li>They believe that <strong>size matters<\/strong>, positioning themselves as the go-to agency for those seeking professional web design services on a large scale.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">their work<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">They began its journey in the early 2000s as an internet marketing agency, focused on designing and building websites. Over the years, they evolved into a <strong>full-service digital agency<\/strong> offering web design, branding, and web development. Their key clients are Google, Spotify, Hublot, Zelle, Shipt, and Nike<\/p>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary> Services offered<\/summary>\n<ul class=\"wp-block-list\">\n<li>Design experiences that people love.<\/li>\n\n\n\n<li>Digital products &amp; platforms.<\/li>\n\n\n\n<li>CX &amp; brand strategy.<\/li>\n\n\n\n<li>Commerce &amp; loyalty.<\/li>\n\n\n\n<li>Uncover new sources of growth.<\/li>\n\n\n\n<li>Actionable data insights.<\/li>\n\n\n\n<li>Opportunity identification.<\/li>\n\n\n\n<li>New proposition development.<\/li>\n\n\n\n<li>Unlock advantage with emerging technology.<\/li>\n\n\n\n<li>GenAI &amp; LLM applications.<\/li>\n\n\n\n<li>Experiential &amp; mixed reality.<\/li>\n\n\n\n<li>Rapid prototyping.<\/li>\n<\/ul>\n<\/details>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.hugeinc.com\/work\/google\/\" data-type=\"link\" data-id=\"https:\/\/www.hugeinc.com\/work\/google\/\">For Google<\/a>:<\/strong> Huge has partnered with them since 2012 on their lauch campaign &#8220;Think with Google&#8221;. For the past 11 years, they have collaborated with Google to innovate key <strong>products<\/strong>, reimagine Google&#8217;s most iconic <strong>brands<\/strong>, optimize how they communicate with the world, and influence their internal operations.<\/p>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary> Projects:<\/summary>\n<ul class=\"wp-block-list\">\n<li>Iterated platforms such as YouTube and Search, plus designed new revenue-driving products while co-creating future visions for entire domains.<\/li>\n\n\n\n<li>Reimagining the Google Cloud Building<\/li>\n\n\n\n<li>Blending the physical and digital to create an ambitious, sustainable space and leading the Android rebrand<\/li>\n\n\n\n<li>Creating a global design system that\u2019s architected with inclusivity at its core.<\/li>\n<\/ul>\n<\/details>\n\n\n\n<figure class=\"wp-block-image is-style-rounded is-style-rounded--2\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/hugeinc-web\/image\/upload\/f_auto,c_limit,w_3840,q_auto\/f_auto\/q_auto\/v1686955846\/hugeinc-website\/production\/case-studies\/google\/nest_renew_ybjkco.png\" alt=\"\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded is-style-rounded--3\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-17.36.59-1024x512.png\" alt=\"\" class=\"wp-image-244\" srcset=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-17.36.59-1024x512.png 1024w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-17.36.59-300x150.png 300w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-17.36.59-768x384.png 768w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-17.36.59-1536x768.png 1536w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-17.36.59-2048x1024.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1022\" height=\"1024\" data-id=\"242\" src=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-17.36.33-1022x1024.png\" alt=\"\" class=\"wp-image-242\" srcset=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-17.36.33-1022x1024.png 1022w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-17.36.33-300x300.png 300w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-17.36.33-150x150.png 150w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-17.36.33-768x770.png 768w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-17.36.33.png 1024w\" sizes=\"auto, (max-width: 1022px) 100vw, 1022px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"243\" src=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-17.36.47-1024x1024.png\" alt=\"\" class=\"wp-image-243\" srcset=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-17.36.47-1024x1024.png 1024w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-17.36.47-300x300.png 300w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-17.36.47-150x150.png 150w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-17.36.47-768x768.png 768w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-17.36.47.png 1028w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">100+ Engagement with Google products, brands and teams served<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For other clients: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.hugeinc.com\/work\/pantone\/\" data-type=\"link\" data-id=\"https:\/\/www.hugeinc.com\/work\/pantone\/\">For Pantone:<\/a><\/strong> Huge collaborated for the launch of the 2023 Color of the Year, Viva Magenta. Co-creating with the <strong>AI generative tool<\/strong>, Midjourney, they created an immersive world showcased at Artechouse during Miami Art Base, to not just, but to engage with the meaning of the color.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded is-style-rounded--5\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/image-1024x683.jpeg\" alt=\"Case Study: Secondary Image\" class=\"wp-image-247\" srcset=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/image-1024x683.jpeg 1024w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/image-300x200.jpeg 300w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/image-768x512.jpeg 768w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/image-1536x1024.jpeg 1536w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/image.jpeg 2010w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"803\" data-id=\"246\" src=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-17.53.10.png\" alt=\"\" class=\"wp-image-246\" srcset=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-17.53.10.png 800w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-17.53.10-300x300.png 300w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-17.53.10-150x150.png 150w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-17.53.10-768x771.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"704\" height=\"674\" data-id=\"245\" src=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-17.54.02.png\" alt=\"\" class=\"wp-image-245\" srcset=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-17.54.02.png 704w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-17.54.02-300x287.png 300w\" sizes=\"auto, (max-width: 704px) 100vw, 704px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">25% Rise in searches for Color of the Year<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.hugeinc.com\/work\/hublot\/\" data-type=\"link\" data-id=\"https:\/\/www.hugeinc.com\/work\/hublot\/\">Hublot<\/a><\/strong> (a Swiss watch brand under LVMH): introducing e-commerce through hublot.com, operationalizing the first digital-only D2C channel and laying the foundations for Hublot\u2019s ambitious omnichannel future.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded is-style-rounded--7\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.13.34-1024x574.png\" alt=\"\" class=\"wp-image-248\" srcset=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.13.34-1024x574.png 1024w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.13.34-300x168.png 300w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.13.34-768x431.png 768w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.13.34-1536x862.png 1536w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.13.34.png 1950w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded is-style-rounded--8\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"496\" src=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.14.50.png\" alt=\"\" class=\"wp-image-250\" srcset=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.14.50.png 1000w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.14.50-300x149.png 300w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.14.50-768x381.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-style-rounded is-style-rounded--9\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.14.10-1024x510.png\" alt=\"\" class=\"wp-image-249\" srcset=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.14.10-1024x510.png 1024w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.14.10-300x149.png 300w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.14.10-768x382.png 768w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.14.10-1536x764.png 1536w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.14.10-2048x1019.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">103% Increase YOY eCommerce sale<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.hugeinc.com\/work\/mcdonalds\/\" data-type=\"link\" data-id=\"https:\/\/www.hugeinc.com\/work\/mcdonalds\/\">McDonald&#8217;s<\/a><\/strong>: architected a new service experience that delivers sustainable impact, drives efficiencies and increases revenue. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded is-style-rounded--10\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.18.31-1024x578.png\" alt=\"\" class=\"wp-image-251\" srcset=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.18.31-1024x578.png 1024w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.18.31-300x169.png 300w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.18.31-768x434.png 768w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.18.31-1536x867.png 1536w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.18.31.png 1952w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded is-style-rounded--11\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"498\" src=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.18.46.png\" alt=\"\" class=\"wp-image-252\" srcset=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.18.46.png 1000w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.18.46-300x149.png 300w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.18.46-768x382.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-12 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1022\" data-id=\"253\" src=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.19.02-1024x1022.png\" alt=\"\" class=\"wp-image-253\" srcset=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.19.02-1024x1022.png 1024w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.19.02-300x300.png 300w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.19.02-150x150.png 150w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.19.02-768x767.png 768w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.19.02.png 1030w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"706\" height=\"674\" data-id=\"254\" src=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.19.25.png\" alt=\"\" class=\"wp-image-254\" srcset=\"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.19.25.png 706w, https:\/\/croakthecode.tcu.edu\/nguyen\/wp-content\/uploads\/sites\/9\/2024\/05\/Screenshot-2024-05-05-at-18.19.25-300x286.png 300w\" sizes=\"auto, (max-width: 706px) 100vw, 706px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">their team<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Huge&#8217;s People: <strong>Creative, Professional &amp; Entrepreneurial-minded<\/strong>. The leadership team behind Huge comprises seasoned professionals with diverse backgrounds and extensive experience across industries.<\/p>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary> Officier Detail<\/summary>\n<p class=\"wp-block-paragraph\"><strong>Lisa De Bonis<\/strong>, Global Chief Executive Officer, brings over 20 years of experience in driving growth in the creative, digital marketing, and consulting industries, making her uniquely qualified to redefine client engagements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Urvashi Shivdasani<\/strong>, Global Chief Financial Officer, is a strategic finance leader with a track record of driving operational and financial performance across various industries, ensuring Huge delivers against its audacious goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brian Fletcher<\/strong>, Global Chief Technology Officer, has been at the forefront of technology innovation throughout his 20-year career, driving transformative results for clients by leveraging emerging technologies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jon Judah<\/strong>, Global Chief Strategy Officer, brings over 20 years of experience in strategy and design, focusing on experience transformation and brand strategy across diverse industries, enabling clients to pursue growth and innovation with confidence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Adrienne Imbriaco<\/strong>, Global Chief Talent Officer, is dedicated to creating a seamless and best-in-class employee experience, leveraging her extensive HR experience to align talent initiatives across Huge&#8217;s global hubs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Matt Weiss<\/strong>, Global Chief Brand Officer, champions brands by igniting growth through human insight, creativity, and value-based marketing, ensuring client relationships thrive and solutions creatively solve challenges.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Chidi Achara<\/strong>, Global Chief Product Officer, is passionate about leveraging strategy, design, and technology to grow brands and improve people&#8217;s lives, bringing a wealth of experience from his roles in AI, fintech, and brand marketing.<\/p>\n<\/details>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Our global organization is led by a world-class team of creators, thinkers, and makers that connect the worlds of design, technology, and business.<\/p>\n<cite>Huge, 2024<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">In a article I found on their job posting, Huge shared &#8220;5 reasons why Huge is awesome&#8221; in a very short and sweet way.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Be honest: <\/strong>Don&#8217;t afraid to say what you think. Strong team are built on different perspective<\/li>\n\n\n\n<li><strong>Embrace the unknown:<\/strong> The future is uncertain, but you can be ready for it.<\/li>\n\n\n\n<li><strong>Take chances: <\/strong>You can&#8217;t be right until you know what&#8217;s wrong.<\/li>\n\n\n\n<li><strong>Ideas over egos: <\/strong>Listen to others and save your energy for what matters.<\/li>\n\n\n\n<li><strong>Give a shit: <\/strong>If you don&#8217;t care, why should anyone else?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">my analysis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Huge looks cool and successful because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Their ever-growing type of service:<\/strong> based on <a href=\"https:\/\/croakthecode.tcu.edu\/nguyen\/2024\/02\/15\/a-brief-history-of-website-design\/\" data-type=\"post\" data-id=\"177\">my last post on website history<\/a>, and the fact that they started as a website and internet marketing agency in the 2000s, Huge already had a very strong foundation. They started their service based on the market need and technology development, website, that they knew would have the potential to impact business and client. As they grow, they continue to shift to product design and now implementing AI to do immersive experience design. However, the core of their service is purposeful large-scale work and brand experience design. They are deeply market and consumer-driven, as&nbsp;shown through their work and their website, with responsive design, professional communicator copy, and short-and-sweet metrics and summary.<\/li>\n\n\n\n<li><strong>Their work culture:<\/strong> Flexibility, professionalism, and balance are at the core of their global-scale&nbsp;agency,&nbsp;with satellite offices.&nbsp;This&nbsp;is what they stated on their career page: &#8220;Creating the best work of your career means being in an environment that invests in you personally&nbsp;as well as&nbsp;professionally. That fits around you. That reflects society. That trusts its people.&#8221; They remove the formality of hierarchy and in-person meetings but still keep the professionalism of delivering the most impactful work to the client and the market on time. They prioritize their employees&#8217; growth, wellness, and other commitments in life while working for them with Huge Holiday, Summer Fridays, Minimum Time Off, Take Care Days, Caregiving, and Work Anywhere (LOL I just looked up and their office is a WeWork office). So&nbsp;instead&nbsp;of doing what other businesses&nbsp;normally&nbsp;do, they work in a way that works for each employee, team dynamic, and workload. And as everything half-exists online now, it makes sense to move to working remotely and digitally.<\/li>\n\n\n\n<li><strong>Their people characteristics:<\/strong> They are the humble alpha expert in their industry and the service they offer. Going through their website in and out, they are incredibly knowledgeable about their client&#8217;s industry, problem, and concept they are working with. In my experience, if you do enough research on one thing, you won&#8217;t have to do a million random thumbnails and directly come up with the solutions. And the solution has always been the&nbsp;simplest&nbsp;and straight-to-the-point option that gets the customer. One of their rules is &#8220;Ideas over ego&#8221;, the&nbsp;more people work on one problem with an open attitude, the higher the possibility of having the right idea and getting more work done. At the same time, the entrepreneurial spirit encourages their sensitivity to technology and design&nbsp;growth,&nbsp;and work ethics to offer the best solution to the clients that speaks to the customer.<\/li>\n\n\n\n<li><strong>Most importantly, they are care, open to change, and do what matters.<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">stay tuned for the next one!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Thank you for reading my first business in web design analysis! They are so impressive that I feel so minor to be able to analyze it\u00a0tbh. But I hope you get some\u00a0good\u00a0insights!\u00a0It is truly inspiring when you learn\u00a0from a good, no-BS, large company.\u00a0Luck is when opportunity meets preparation. Short and sweet,\u00a0definitely\u00a0lean into what you like, pursue the cool thing you are interested in, and don&#8217;t be afraid to grow and dive deep into the subject you care about!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of Milton Glaser&#8217;s most well-known work is a poster with a headline of &#8220;Art is whatever&#8221;. The reason I use my drawing talent to pursue graphic design is because I don&#8217;t get art (I later found out at TCU that art indeed doesn&#8217;t have a specific purpose). Yet, graphic design is different, which is [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":239,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-with-sidebar","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"_links":{"self":[{"href":"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-json\/wp\/v2\/posts\/220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-json\/wp\/v2\/comments?post=220"}],"version-history":[{"count":0,"href":"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-json\/wp\/v2\/posts\/220\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-json\/wp\/v2\/media\/239"}],"wp:attachment":[{"href":"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-json\/wp\/v2\/media?parent=220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-json\/wp\/v2\/categories?post=220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/croakthecode.tcu.edu\/nguyen\/wp-json\/wp\/v2\/tags?post=220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}